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Why the Break Free theme?
Evaluations of previous No Smoking Day campaigns indicated that smokers felt trapped by their addiction. Respondents said that smoking made them feel like a captive. We have listened to these comments and this year, have developed a theme that inspires and enables smokers to break free from this habit. The 2010 campaign image is of a smoker's hands breaking free from a chain of cigarettes with the strap line 'Break free - we can help'. Let us help you break free from the chains that cigarettes have on you, your finances, health and your life.
There are lots of great ways to make an impact with this campaign theme.
The image of hands, chains and the idea of breaking free from them can be
simply and yet powerfully communicated. So….get creative! Click here
for some ideas to get you started. And don't keep your creativity to yourself.
We'd love to see your suggestions for 2010. Email us here.